When I began marketing the first value selling course in the mid 90’s, “value” quickly became a buzz word. The intent was to uncover the value of making a change to motivate the prospect to take action faster and bigger. Unfortunately, it quickly morphed into another way of saying “differentiation”. “Our value is our ability [...]
Filed under: Enterprise Selling, sales management, sales training, value selling | Tagged: enterprise selling, increasing sales performance, qualfiying a sale, sales cycles, sales enablement, sales methodology, sales methodology adoption, sales training, sales training adoption, top sales challenges, value selling | Leave a Comment »
Enterprise Selling
